Walmart and Sam's Club
Village at Leesburg
Coptic Orphans
NAVA
iKY Clothing
Business Network International
Case Studies
Past Performance Case Study: Customer: Walmart and Sam’s Club
Project Overview
In conjunction with the SIFE National Competitions, per the request of the HR Department of Walmart headquarters, IMPACT Marketing & Events was hired to coordinate interactive, sustainable networking receptions along with accommodations, meals, audio/visual support, and reception event space for Walmart, which had an intimate and inviting vibe for college students. The onsite lodging, meeting rooms, lounge furniture, and A/V support was provided by the selected venue under the supervision and management of IMPACT who drew upon their nationwide event management team to successfully complete a 10 city series of networking events. IMPACT negotiated all contracts and agreements on behalf of the client. In addition, they provided comprehensive support and guidance in regards to full service logistics for this conference.
Support Provided
IMPACT coordinated logistics for a six week multi-city grassroots HR recruitment campaign. They promoted the Walmart Networking Reception and Lounge during the SIFE day time events and competitions by distributing personalized invitations, posting signage, delivering invites to selected student hotel rooms, and setting up a Walmart booth. Selected students received a Facebook event invite, as well as a letter and flyer to be mailed with SIFE registration and attendance information. Opt-in text message marketing was used to outreach the students. IMPACT collaborated with Walmart, Sam’s Club, and SIFE in order have a cohesive approach to increase student participation.
Showcased Sustainability
The student networking and recruitment events featured a theme of sustainability. IMPACT tied the theme of sustainability with the networking events in an innovative and marketable fashion to the students by creating an inviting lounge feel for students through rented all-white sustainable furniture with energy-efficient LED lights that reflected Sam’s Club colors.
Demonstrated Diversity
A theme of diversity was demonstrated in the student lounge at the reception through a variety of current associate photos and images. IMPACT demonstrated Walmart’s diversity to potential student employment candidates by posting images and photos of the wide range of cultures and races of the staff members. In addition, IMPACT illustrated some of the many communities that are supported by Walmart through charitable grants.
Highlighted Health and Wellness
The networking reception featured a theme of Walmart’s health and wellness benefits in front of all attendees. IMPACT made certain to share Walmart’s care for their staff and families in the eyes of all prospective employee candidates in order to show differentiation among their competitors. Walmart is clearly a special place to work, and this was demonstrated through images, fact sheets, and conversations with associates at the networking event lounge.
Promoted Philanthropy
IMPACT showcased to all candidates the importance of giving back as part of Walmart’s initiatives to positively impact their employees and those that surround them in their communities and families. Signage and photos of the various beneficiaries of Walmart’s generosity were displayed in the lounge to showcase in front of students.
Project size and scope
3,200 students were reached in six weeks across 10 cities
Duration of Project
Spring 2010
Benefits to Customer
IMPACT provided Walmart and Sam’s Club with event marketing, logistics planning, and consulting. IMPACT’s vision and strong execution led to significant results in top level recruitment for entry level positions at headquarters and in stores all over the United States. Other companies were represented at the Annual SIFE Student Conference such as Home Depot, Unilever, and Nabisco, among others in order to recruit highly skilled graduate students. IMPACT set Walmart and Sam’s Club apart from the competitors by featuring an exclusive lounge experience for select students that they met during the job fair.
In conjunction with the SIFE National Competitions, per the request of the HR Department of Walmart headquarters, IMPACT Marketing & Events was hired to coordinate interactive, sustainable networking receptions along with accommodations, meals, audio/visual support, and reception event space for Walmart, which had an intimate and inviting vibe for college students. The onsite lodging, meeting rooms, lounge furniture, and A/V support was provided by the selected venue under the supervision and management of IMPACT who drew upon their nationwide event management team to successfully complete a 10 city series of networking events. IMPACT negotiated all contracts and agreements on behalf of the client. In addition, they provided comprehensive support and guidance in regards to full service logistics for this conference.
Support Provided
IMPACT coordinated logistics for a six week multi-city grassroots HR recruitment campaign. They promoted the Walmart Networking Reception and Lounge during the SIFE day time events and competitions by distributing personalized invitations, posting signage, delivering invites to selected student hotel rooms, and setting up a Walmart booth. Selected students received a Facebook event invite, as well as a letter and flyer to be mailed with SIFE registration and attendance information. Opt-in text message marketing was used to outreach the students. IMPACT collaborated with Walmart, Sam’s Club, and SIFE in order have a cohesive approach to increase student participation.
Showcased Sustainability
The student networking and recruitment events featured a theme of sustainability. IMPACT tied the theme of sustainability with the networking events in an innovative and marketable fashion to the students by creating an inviting lounge feel for students through rented all-white sustainable furniture with energy-efficient LED lights that reflected Sam’s Club colors.
Demonstrated Diversity
A theme of diversity was demonstrated in the student lounge at the reception through a variety of current associate photos and images. IMPACT demonstrated Walmart’s diversity to potential student employment candidates by posting images and photos of the wide range of cultures and races of the staff members. In addition, IMPACT illustrated some of the many communities that are supported by Walmart through charitable grants.
Highlighted Health and Wellness
The networking reception featured a theme of Walmart’s health and wellness benefits in front of all attendees. IMPACT made certain to share Walmart’s care for their staff and families in the eyes of all prospective employee candidates in order to show differentiation among their competitors. Walmart is clearly a special place to work, and this was demonstrated through images, fact sheets, and conversations with associates at the networking event lounge.
Promoted Philanthropy
IMPACT showcased to all candidates the importance of giving back as part of Walmart’s initiatives to positively impact their employees and those that surround them in their communities and families. Signage and photos of the various beneficiaries of Walmart’s generosity were displayed in the lounge to showcase in front of students.
Project size and scope
3,200 students were reached in six weeks across 10 cities
Duration of Project
Spring 2010
Benefits to Customer
IMPACT provided Walmart and Sam’s Club with event marketing, logistics planning, and consulting. IMPACT’s vision and strong execution led to significant results in top level recruitment for entry level positions at headquarters and in stores all over the United States. Other companies were represented at the Annual SIFE Student Conference such as Home Depot, Unilever, and Nabisco, among others in order to recruit highly skilled graduate students. IMPACT set Walmart and Sam’s Club apart from the competitors by featuring an exclusive lounge experience for select students that they met during the job fair.
Past Performance Case Study: Customer: Village at Leesburg
Project Overview
IMPACT Marketing & Events launched a brand new mixed use lifestyle town center in Leesburg, Virginia, called the Village. IMPACT’s approach included participating in planning sessions with Cypress Equities, making recommendations based on previous community and event planning experience, developing ways to involve key audiences (internal and external) before and during events, identifying local PR/community opportunities to benefit and promote Village at Leesburg and its merchants, informing the client of activities and/or community news that may be deemed important to Village at Leesburg and its merchants, and working with the client to establish a marketing calendar including local events and potential media buys.
Support Provided
When IMPACT first began with this event, Village at Leesburg wanted to attract a large crowd to a new shopping center and was hoping that 500 attendees would show. Shortly into the project, I realized we would need to bring a celebrity in the mix to meet and surpass those expectations. I used my entertainment connections to bring American Idol finalist Elliot Yamin to perform at the launch event. This decision not only guaranteed that we would get 500 people to attend the Village’s launch event, but with heavy grassroots marketing, careful planning, and a firm timeline, IMPACT was able to draw approximately 2,500 attendees, which well-surpassed the client’s expectations.
Retail Activation
IMPACT has significant experience in mall marketing in Montgomery Mall, Fair Oaks Mall, Apple Blossom Mall, and Greenbriar Shopping Center, which all proved useful for this project. With the infiltration of marketing clutter into the retail environment, creating an engaging brand experience is extremely important. We have worked in many retail environments in the past 20 years which gives us the expertise to activate brands within the unique protocols of every retailer. To create a more engaging encounter, we designed our grassroots efforts to provide a highly memorable consumer interaction for the Village at Leesburg.
Event Marketing
IMPACT raised awareness for the Village of Leesburg brand to more than 125,000 consumers residing within a five-mile radius with an average household income exceeding $120,000. Event marketing is one of the most effective ways to develop a relationship with consumers. IMPACT’s Event Marketing group managed unique and credible onsite experiences that engaged patrons and customers on their own terms while showcasing the Village brand’s relevance.
Interactive Social Media
Interactive media is the most important reference point for a brand in today’s culture. IMPACT’s interactive group used the latest insights and technology to create digital platforms that activated social media to connect teens and young adults. IMPACT used Facebook, Twitter, and blog sites to attract consumers to visit the center.
Project size and scope
2,500 attendees (500 were initially hoped for by client)
Duration of Project
July 17, 2010
Benefits to Customer
IMPACT is one of the few full service companies that can handle everything from the conception of an event to the event day and post-event details as well as marketing and promotions of that event. Very few companies will offer the same passionate grassroots, social media, mainstream marketing services coupled with quality event planning and event execution. We pride ourselves on going the extra mile with all of our clients and work hard to make sure that each client gets exactly, if not more, than what they want out of each of our events.
In terms of the tenants from the Village at Leesburg, Seema and her staff at Salon Montage were “pleased with the results of the grand opening!” VP of Operations John Fainter recommended IMPACT on LinkedIn by claiming that “Eddie is very personable and a very creative thinker. His company did a great job for a large public event held at our mixed-used development.” Another Cypress employee, Amy Rembert, Marketing Coordinator, heard “nothing but good things about the launch event”. Tenants Winward Commercial and Kettler proclaimed that it was a “great event”! IMPACT also received a verbal compliment from Jamie at The Carlyle Group after the event had concluded. Following the event, many had positive things to say about the launch block party including the local business community, tenants at the Met, event attendees, and even Elliott Yamin himself. The final result of having 2,500 attendees come to experience the Village first hand was immeasurable. The goal was to gain exposure for the center and to showcase the new storefronts that recently opened in the area. Overall, the block party was a tremendous success.
IMPACT Marketing & Events launched a brand new mixed use lifestyle town center in Leesburg, Virginia, called the Village. IMPACT’s approach included participating in planning sessions with Cypress Equities, making recommendations based on previous community and event planning experience, developing ways to involve key audiences (internal and external) before and during events, identifying local PR/community opportunities to benefit and promote Village at Leesburg and its merchants, informing the client of activities and/or community news that may be deemed important to Village at Leesburg and its merchants, and working with the client to establish a marketing calendar including local events and potential media buys.
Support Provided
When IMPACT first began with this event, Village at Leesburg wanted to attract a large crowd to a new shopping center and was hoping that 500 attendees would show. Shortly into the project, I realized we would need to bring a celebrity in the mix to meet and surpass those expectations. I used my entertainment connections to bring American Idol finalist Elliot Yamin to perform at the launch event. This decision not only guaranteed that we would get 500 people to attend the Village’s launch event, but with heavy grassroots marketing, careful planning, and a firm timeline, IMPACT was able to draw approximately 2,500 attendees, which well-surpassed the client’s expectations.
Retail Activation
IMPACT has significant experience in mall marketing in Montgomery Mall, Fair Oaks Mall, Apple Blossom Mall, and Greenbriar Shopping Center, which all proved useful for this project. With the infiltration of marketing clutter into the retail environment, creating an engaging brand experience is extremely important. We have worked in many retail environments in the past 20 years which gives us the expertise to activate brands within the unique protocols of every retailer. To create a more engaging encounter, we designed our grassroots efforts to provide a highly memorable consumer interaction for the Village at Leesburg.
Event Marketing
IMPACT raised awareness for the Village of Leesburg brand to more than 125,000 consumers residing within a five-mile radius with an average household income exceeding $120,000. Event marketing is one of the most effective ways to develop a relationship with consumers. IMPACT’s Event Marketing group managed unique and credible onsite experiences that engaged patrons and customers on their own terms while showcasing the Village brand’s relevance.
Interactive Social Media
Interactive media is the most important reference point for a brand in today’s culture. IMPACT’s interactive group used the latest insights and technology to create digital platforms that activated social media to connect teens and young adults. IMPACT used Facebook, Twitter, and blog sites to attract consumers to visit the center.
Project size and scope
2,500 attendees (500 were initially hoped for by client)
Duration of Project
July 17, 2010
Benefits to Customer
IMPACT is one of the few full service companies that can handle everything from the conception of an event to the event day and post-event details as well as marketing and promotions of that event. Very few companies will offer the same passionate grassroots, social media, mainstream marketing services coupled with quality event planning and event execution. We pride ourselves on going the extra mile with all of our clients and work hard to make sure that each client gets exactly, if not more, than what they want out of each of our events.
In terms of the tenants from the Village at Leesburg, Seema and her staff at Salon Montage were “pleased with the results of the grand opening!” VP of Operations John Fainter recommended IMPACT on LinkedIn by claiming that “Eddie is very personable and a very creative thinker. His company did a great job for a large public event held at our mixed-used development.” Another Cypress employee, Amy Rembert, Marketing Coordinator, heard “nothing but good things about the launch event”. Tenants Winward Commercial and Kettler proclaimed that it was a “great event”! IMPACT also received a verbal compliment from Jamie at The Carlyle Group after the event had concluded. Following the event, many had positive things to say about the launch block party including the local business community, tenants at the Met, event attendees, and even Elliott Yamin himself. The final result of having 2,500 attendees come to experience the Village first hand was immeasurable. The goal was to gain exposure for the center and to showcase the new storefronts that recently opened in the area. Overall, the block party was a tremendous success.
Past Performance Case Study: Coptic Orphans
Project Overview:
IMPACT planned and executed a multi-city grassroots fundraising and development campaign in 35 states in America. This nationwide tour resulted in raising more than $1.2 million for underserved orphans in Egypt. A multi-media documentary presentation was made within the Egyptian communities of major cities all across the United States. In addition, IMPACT coordinated formal galas in 4 cities which included Washington, DC, New York City, San Francisco, and Los Angeles. These fundraising banquets generated $350,000 due to sponsorships, ticket sales, live auction, silent auction, and a raffle. A charity fashion show was also planned in these cities which raised an additional $125,000.
Support Provided:
IMPACT coordinated logistics for a 1 year multi-city grassroots fundraising and development campaign. People give to other people, not charities. Because donors need to feel an emotional connection with the constituents of a particular cause, IMPACT had to figuratively take the orphaned children from Egypt and bring them to members of their communities that live here in the United States. We accomplished this by developing a professional documentary about the lives of the children and showcasing this in a personal way to prospective donors and sponsors within the Egyptian community that are living in America. Since they have been blessed with having the “American Dream” come true in their lives, they did not soon forget the life of poverty that they left behind as they immigrated to America. Because of their gratitude for their financial freedom and liberty that has been given to them by the “Land of the Free”, these prospective donors were extremely supportive of Coptic Orphans.
Project size and scope:
$1.2 million in revenue
Duration of Project:
2003 to 2004
Benefits to Customer:
IMPACT provided Coptic Orphans with event logistics planning and consulting for successful fundraising and development initiatives. IMPACT’s vision and strong execution led to significant results in public relations media solicitation, residual fundraising from previous and new donors, and awareness for the cause in Egypt. While IMPACT helped raise $1.2 million for Coptic Orphans, currently the organization yields more than $3 million annually which is partially due to the ground work that was created by IMPACT back in the 2003 Fiscal Year.
IMPACT planned and executed a multi-city grassroots fundraising and development campaign in 35 states in America. This nationwide tour resulted in raising more than $1.2 million for underserved orphans in Egypt. A multi-media documentary presentation was made within the Egyptian communities of major cities all across the United States. In addition, IMPACT coordinated formal galas in 4 cities which included Washington, DC, New York City, San Francisco, and Los Angeles. These fundraising banquets generated $350,000 due to sponsorships, ticket sales, live auction, silent auction, and a raffle. A charity fashion show was also planned in these cities which raised an additional $125,000.
Support Provided:
IMPACT coordinated logistics for a 1 year multi-city grassroots fundraising and development campaign. People give to other people, not charities. Because donors need to feel an emotional connection with the constituents of a particular cause, IMPACT had to figuratively take the orphaned children from Egypt and bring them to members of their communities that live here in the United States. We accomplished this by developing a professional documentary about the lives of the children and showcasing this in a personal way to prospective donors and sponsors within the Egyptian community that are living in America. Since they have been blessed with having the “American Dream” come true in their lives, they did not soon forget the life of poverty that they left behind as they immigrated to America. Because of their gratitude for their financial freedom and liberty that has been given to them by the “Land of the Free”, these prospective donors were extremely supportive of Coptic Orphans.
Project size and scope:
$1.2 million in revenue
Duration of Project:
2003 to 2004
Benefits to Customer:
IMPACT provided Coptic Orphans with event logistics planning and consulting for successful fundraising and development initiatives. IMPACT’s vision and strong execution led to significant results in public relations media solicitation, residual fundraising from previous and new donors, and awareness for the cause in Egypt. While IMPACT helped raise $1.2 million for Coptic Orphans, currently the organization yields more than $3 million annually which is partially due to the ground work that was created by IMPACT back in the 2003 Fiscal Year.
Past Performance Case Study: Customer: NAVA
Project Overview
IMPACT planned and executed three annual large scale educational conferences for the National Association for Variable Annuities Association’s nationwide members. NAVA Conferences gather informative speakers and influential leaders to give members critical access to the latest information affecting their business and the opportunity to network with peers and industry leaders. Annual topics include operations and the evolution of partnership in technology.
IMPACT organized national conferences for NAVA in Tucson, AZ (675 attendees); Hilton Head, SC (725 attendees); and Boston, MA (815 attendees). These multi-city conventions featured a 400+ booth exhibit trade show that showcased the latest products and services in the financial industry. In addition, each conference included presentations by professional speakers, breakout sessions, educational seminars, networking receptions, and a charity golf tournament.
Support Provided
IMPACT coordinated logistics for each NAVA conference including hospitality, food and beverage, room block accommodations, travel itineraries, exhibit hall layout and decorator, networking receptions, and golf tournaments. In addition, IMPACT was tasked with selling exhibit space for more than 400 booths as well as sold sponsorship packages to member companies in order to increase visibility and exposure for the sponsor company as well as drive revenue for the client.
Project size and scope
$725,000
Duration of Project
Three 4-day annual conferences and trade shows in 2005
Benefits to Customer
IMPACT provided NAVA with comprehensive full service event planning and coordination for three annual conferences and trade shows. IMPACT handled every aspect of planning these multi-city events in order to remove unnecessary stress to the organization and to enable the client to focus on business as usual in their day to day work routine.
IMPACT planned and executed three annual large scale educational conferences for the National Association for Variable Annuities Association’s nationwide members. NAVA Conferences gather informative speakers and influential leaders to give members critical access to the latest information affecting their business and the opportunity to network with peers and industry leaders. Annual topics include operations and the evolution of partnership in technology.
IMPACT organized national conferences for NAVA in Tucson, AZ (675 attendees); Hilton Head, SC (725 attendees); and Boston, MA (815 attendees). These multi-city conventions featured a 400+ booth exhibit trade show that showcased the latest products and services in the financial industry. In addition, each conference included presentations by professional speakers, breakout sessions, educational seminars, networking receptions, and a charity golf tournament.
Support Provided
IMPACT coordinated logistics for each NAVA conference including hospitality, food and beverage, room block accommodations, travel itineraries, exhibit hall layout and decorator, networking receptions, and golf tournaments. In addition, IMPACT was tasked with selling exhibit space for more than 400 booths as well as sold sponsorship packages to member companies in order to increase visibility and exposure for the sponsor company as well as drive revenue for the client.
Project size and scope
$725,000
Duration of Project
Three 4-day annual conferences and trade shows in 2005
Benefits to Customer
IMPACT provided NAVA with comprehensive full service event planning and coordination for three annual conferences and trade shows. IMPACT handled every aspect of planning these multi-city events in order to remove unnecessary stress to the organization and to enable the client to focus on business as usual in their day to day work routine.
Past Performance Case Study: Customer: iKY Clothing
Project Overview
IMPACT planned and executed a multi-city grassroots product launch event marketing campaign that debuted the DC based iKY Clothing apparel brand in to a global marketplace.
Dozens of events were implemented over the course of four years including iKY’s Launch Party in Washington, DC, in May 2005 (5,200 attendees), Fashion Show in November 2006 featuring the Washington Redskins and Washington Wizards (800 attendees), Magic Tradeshow in February 2007 at the Las Vegas Convention Center (110,000 attendees), Project Tradeshow in August 2007 at the Sands Convention Center in Las Vegas (60,000 attendees), Nationwide College Road Show with Tag Body Spray in October 2007 (125,000 attendees), Oscar Awards Celebrity Gifting Suites in February 2008 in Hollywood, California (3,200 attendees), American Music Awards Celebrity Gifting Suites in Hollywood, California (2,700 attendees), and Nationwide Boutique Trunk Shows in 2009 in Chicago, Los Angeles, DC, New York City, Miami, and San Francisco.
Support Provided
IMPACT coordinated logistics for a four year multi-city grassroots product launch event marketing campaign for a start-up apparel brand from Washington, DC. The challenges of obtaining brand recognition for a local fashion designer from the District was overcome through IMPACT’s well planned nationwide campaign due to extensive contacts and relationships in the music, fashion, and event planning industries from coast to coast.
Project size and scope
65 stores carried the brand worldwide. A List Celebrities endorsed iKY in Hollywood.
Duration of Project
2005 to 2009
Benefits to Customer
IMPACT provided Washington, DC, based iKY Clothing with event marketing, planning, and management support that yielded in more than $600,000 in revenue from sales. IMPACT’s vision and strong execution led to tremendous results in public relations media solicitation, high sales of products, and celebrity endorsements. iKY Clothing is currently selling in boutiques in all major cities in the United States, Canada, Caribbean, South America, Egypt, and Dubai.
IMPACT planned and executed a multi-city grassroots product launch event marketing campaign that debuted the DC based iKY Clothing apparel brand in to a global marketplace.
Dozens of events were implemented over the course of four years including iKY’s Launch Party in Washington, DC, in May 2005 (5,200 attendees), Fashion Show in November 2006 featuring the Washington Redskins and Washington Wizards (800 attendees), Magic Tradeshow in February 2007 at the Las Vegas Convention Center (110,000 attendees), Project Tradeshow in August 2007 at the Sands Convention Center in Las Vegas (60,000 attendees), Nationwide College Road Show with Tag Body Spray in October 2007 (125,000 attendees), Oscar Awards Celebrity Gifting Suites in February 2008 in Hollywood, California (3,200 attendees), American Music Awards Celebrity Gifting Suites in Hollywood, California (2,700 attendees), and Nationwide Boutique Trunk Shows in 2009 in Chicago, Los Angeles, DC, New York City, Miami, and San Francisco.
Support Provided
IMPACT coordinated logistics for a four year multi-city grassroots product launch event marketing campaign for a start-up apparel brand from Washington, DC. The challenges of obtaining brand recognition for a local fashion designer from the District was overcome through IMPACT’s well planned nationwide campaign due to extensive contacts and relationships in the music, fashion, and event planning industries from coast to coast.
Project size and scope
65 stores carried the brand worldwide. A List Celebrities endorsed iKY in Hollywood.
Duration of Project
2005 to 2009
Benefits to Customer
IMPACT provided Washington, DC, based iKY Clothing with event marketing, planning, and management support that yielded in more than $600,000 in revenue from sales. IMPACT’s vision and strong execution led to tremendous results in public relations media solicitation, high sales of products, and celebrity endorsements. iKY Clothing is currently selling in boutiques in all major cities in the United States, Canada, Caribbean, South America, Egypt, and Dubai.
Past Performance: Business Network International Gala
Project Overview:
IMPACT Marketing & Events, the official event planning company for Business Networking International, was tasked with creating “BNI Idol,” a talent show and gala for members only and their guests. The event was a semi-formal dinner at the Fair Oaks Marriott which also featured an awards presentation for “Member of the Year” from 44 chapters. In addition, 12 BNI members and their companies were represented as paying sponsors which received a great deal of exposure and potential referrals from members in attendance.
Support Provided:
IMPACT coordinated logistics for the gala as well as launched a grassroots marketing campaign across 44 chapters in the Northern Virginia region. We handled everything from site selection to the food and beverage menu. IMPACT also launched a committee to handle the talent show submissions and rehearsals. Additionally, we managed the pre-registration process as well as on site registration. Our advertising campaign was so effective that the event was oversold by 40 guests; therefore, we made last minute revisions to the schedule and seating arrangements to accommodate the additional attendees. IMPACT also assembled valuable gift bags for each guest to enjoy as well. Additional support included booking the DJ, sound equipment and working with a Stage Manager to keep all talent on time in rehearsals and during the gala.
Project Size and Scope:
More than 250 guests attended and 12 sponsors were secured
Duration of Project:
January 22, 2011
Benefits to Customer:
IMPACT provided logistical planning as well as marketing leadership. BNI NOVA received dozens of compliments regarding the event from members who enjoyed themselves and were impressed by the event. BNI Idol was a fun, lighthearted event that brought together regional members, Ambassadors, and the Executive Team for an evening to enjoy with their peers and significant others. IMPACT spent 2 months visiting 24 chapters in order to make announcements and distribute up to 2,000 invites personally to obtain substantial attendance. The event was well received with many testimonials and positive feedback.
IMPACT Marketing & Events, the official event planning company for Business Networking International, was tasked with creating “BNI Idol,” a talent show and gala for members only and their guests. The event was a semi-formal dinner at the Fair Oaks Marriott which also featured an awards presentation for “Member of the Year” from 44 chapters. In addition, 12 BNI members and their companies were represented as paying sponsors which received a great deal of exposure and potential referrals from members in attendance.
Support Provided:
IMPACT coordinated logistics for the gala as well as launched a grassroots marketing campaign across 44 chapters in the Northern Virginia region. We handled everything from site selection to the food and beverage menu. IMPACT also launched a committee to handle the talent show submissions and rehearsals. Additionally, we managed the pre-registration process as well as on site registration. Our advertising campaign was so effective that the event was oversold by 40 guests; therefore, we made last minute revisions to the schedule and seating arrangements to accommodate the additional attendees. IMPACT also assembled valuable gift bags for each guest to enjoy as well. Additional support included booking the DJ, sound equipment and working with a Stage Manager to keep all talent on time in rehearsals and during the gala.
Project Size and Scope:
More than 250 guests attended and 12 sponsors were secured
Duration of Project:
January 22, 2011
Benefits to Customer:
IMPACT provided logistical planning as well as marketing leadership. BNI NOVA received dozens of compliments regarding the event from members who enjoyed themselves and were impressed by the event. BNI Idol was a fun, lighthearted event that brought together regional members, Ambassadors, and the Executive Team for an evening to enjoy with their peers and significant others. IMPACT spent 2 months visiting 24 chapters in order to make announcements and distribute up to 2,000 invites personally to obtain substantial attendance. The event was well received with many testimonials and positive feedback.